Full-Service Distribution for Professional & Consumer
Beauty Brands in the Caribbean
A consolidated portfolio, efficient logistics, and reliable market execution across the difference channels, including local market and duty free stores. Proudly owned family company with 20+ years in Caribbean territory across professional, Dutyfree and mass market channels.
Trusted by Leading Global Brands
What We Do
Distribution & Market Execution
We introduce, grow, and manage professional & consumer and beauty brands across Caribbean markets, ensuring strong retail presence and sell-out performance.
Logistics & Supply Chain
We manage inventory, warehousing, order fulfillment, and regional distribution with speed and consistency.
Commercial & Account Management
We act as a single point of contact, simplifying operations for brands and retailers while ensuring long-term growth.
Who We Serve
One distribution partner. Multiple channels. Full regional coverage.
Supermarkets
Pharmacies & Drugstores
Local Retail Stores
Cruise Ships
Sub-distributors
Duty Free Stores
Mission statement
To invigorate the consumer beauty market in the Caribbean by developing brands in partnership with multinational companies and retailers.
Why Brands and Retailers
Choose Somar
⬤ Full-service distributor with a consolidated and diverse portfolio
⬤ Fast turnaround and reliable delivery across the Caribbean
⬤ Deep understanding of local and tourist-driven markets
⬤ Built for long-term partnerships, not short-term transactions
Our Values
⬤ Operational Excellence: Speed, accuracy, and consistency
⬤ Transparency: Clear processes and real-time visibility
⬤ Brand Protection: Strict controls to safeguard brand equity
Our Product Portfolio
Somar distributes a carefully curated portfolio of professional & consumer beauty products tailored to Caribbean market needs.
Hair Care
Professional and consumer texture care solutions, including shampoos, conditioners, treatments, styling products. With a strong focus on texture hair.
Hair Color
From professional to consumer products. Our assortment includes permanent, Demi-Permanent and Semi-Permnanent haircolor choices to include No Ammonia in 200+ shades.
Nails, Makeup and Skincare
Professional products for the care of your skin and nails
Fragances
Mass and selective fragrance brands adapted for retail, travel retail, and cruise ship environments.
Who We Serve
Professional Beauty Products
Products for hair salons and beauty professionals, distributed through specialized channels and direct to
salon with the beauty supply.
Consumer Products
Fast-moving consumer products with strong rotation and demand across supermarkets and pharmacies.
Travel Retail & Cruise Ship
Curated product selections optimized for cruise ships and travel retail, aligned with tourist purchasing behavior.
Let’s Work Together
Tell us about your business and our team will get back to you shortly.